INFORMATION ON THE PROTECTION OF PERSONAL DATA

It attaches great importance to ensuring the security of your personal information that you have transmitted to us both when using our website and in other ways. 6698 numbered “Personal Data Protection Law” has entered into force. We would like to inform you about the aforementioned legislation and some definitions specified in this legislation:

Personal data: Any information relating to an identified or identifiable natural person,

Processing of personal data: All kinds of operations performed on personal data such as obtaining, recording, storing, storing, retaining, modifying, reorganising, disclosing, transferring, taking over, making available, classifying or preventing the use of personal data by fully or partially automatic means or by non-automatic means provided that it is part of any data recording system,

Data processor: The natural or legal person who processes personal data on behalf of the data controller based on the authorisation granted by the data controller,

Data recording system : The recording system in which personal data are structured and processed according to certain criteria,

Data Controller : Refers to the natural or legal person who determines the purposes and means of processing personal data and is responsible for the establishment and management of the data recording system.

1. Purpose of the Personal Data Protection and Consent Text and Our Company’s Position as Data Controller:

Our shopping website has the title of “data controller” within the scope of the Law No. 6698 on the Protection of Personal Data (“Law”) in terms of personal data of customers, and with this Personal Data Protection and Consent Text, it is aimed to inform customers about the personal data processing activities carried out by our shopping website in accordance with the said Law and to obtain their explicit consent for the situations specified in Article 3 below.

2. Personal Data to be Processed in Accordance with the Explicit Consent of Customers and Purposes of Processing:

For the following situations where the personal data processing conditions in Articles 5/2 and 6/3 of the Law cannot be met, the explicit consent of the customers is required for the processing of personal data by our shopping site.

3. Purpose of Processing Personal Data of Customers:

Personal data of customers are processed within the framework of the personal data processing conditions and purposes specified below and in Articles 5 and 6 of the Law. Personal data of customers;

• Carrying out the necessary work by the business units and carrying out the relevant business processes in order to benefit the relevant persons from the products and services offered by our shopping website,
• Carrying out the necessary work by the relevant business units for the realisation of the commercial activities carried out by our shopping site and carrying out the related business processes,
• Planning and execution of the commercial and/or business strategies of our shopping website,
• Ensuring the legal, technical and commercial-business security of the relevant persons who have a business relationship with our shopping site and planning and execution of the activities necessary for the recommendation and promotion of the products and services offered by us to the relevant persons by customising them according to the tastes, usage habits and needs of the relevant persons,
• Establishment of possible rights and receivable claims of those concerned
• Providing information to authorised institutions due to legislation
• Creation and follow-up of visitor records
• To ensure the fulfilment of obligations within the scope of the Law on the Protection of Consumers, the Law on the Regulation of Retail Trade and other legal legislation by our Company and our branches, our call centre, our affiliated companies on behalf of our Company, or through all kinds of channels, including but not limited to our websites and social media pages,
• Providing better service to customers, providing and offering various advantages, sales, marketing, information, providing information about promotions, providing information about campaigns and conditions, conducting surveys, customer satisfaction surveys, accelerating your purchasing processes, receiving and delivering your orders,
• Creating campaigns for customers, cross-selling, determining the target audience,
• Carrying out activities to increase user experience by tracking customer movements and improving the functioning of the website and mobile application of our shopping site and personalising them according to customer needs, carrying out direct and non-direct marketing, personalised marketing and remarketing activities, carrying out personalised segmentation, targeting, analysis and internal reporting activities, market research,
• For the purposes of planning and execution of customer satisfaction activities and planning and execution of customer relationship management processes, including the planning and execution of the sales and marketing processes of the products and / or services of our shopping site, including the planning and execution of the processes of creating and / or increasing loyalty to the products and / or services offered by our shopping site, it may be processed in accordance with the consent of the Customer and may be shared with the parties specified in this Personal Data Protection Text.

Our Shopping Site has the right to associate the behaviour of the user who comes to the site with a cookie in the browser, even if they are not a member, and to define remarketing lists based on metrics such as the number of pages viewed, the duration of the visit and the number of target completions for the purpose of online behavioural advertising and marketing. This user may then be shown targeted advertising content on the site or on other sites in the Display Network according to the interests of the users. During the redirection of Google AFS adverts to our Shopping Site, Google may place cookies on users’ browsers or read the cookies contained therein or use web beacons to collect information.

4. Transfer of Personal Data of Customers:

Personal data belonging to customers, carrying out the necessary work by the business units to benefit the relevant persons from the products and services offered by our shopping site and carrying out the relevant business processes, carrying out the necessary work by the relevant business units for the realisation of the commercial activities carried out by our shopping site and carrying out the related business processes, The personal data may be shared with Company officials, our affiliates, business partners, suppliers, shareholders, legally authorised public institutions and organisations and private institutions within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law, including the planning and execution of the commercial and/or business strategies of our shopping website, ensuring the legal, technical and commercial-business security of our shopping website and the relevant persons who have a business relationship with our shopping website, and the planning and execution of the activities necessary for the recommendation and promotion of the products and services offered by our shopping website to the relevant persons by customising them according to the tastes, usage habits and needs of the relevant persons. and 9. of the Law, including the planning and execution of the activities necessary for the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law, including the planning and execution of the activities required to recommend and promote the products and services offered by our shopping site to the relevant persons by customising them according to the tastes, usage habits and needs of the relevant persons.

The User’s Name and Contact Information may be shared with payment institutions in order to perform identity verification in accordance with the payment institution framework agreement that the User will approve at the payment stage and in accordance with the Regulation on Measures to Prevent Laundering of Proceeds of Crime and Financing of Terrorism published in the Official Gazette dated 9 January 2008 and numbered 26751.

Our Shopping Site may transfer personal data to third parties within the country as well as abroad for the purposes stated above, provided that the conditions stipulated in Law No. 6698 are met.

5. Method and Legal Reason for Collection of Personal Data:

Personal data are collected from customers electronically. Personal data collected for the above-mentioned legal reasons may be processed and transferred for the purposes specified in Articles 5 and 6 of the Law and this Personal Data Protection Text.

6. Retention Periods of Personal Data

If stipulated in the relevant laws and regulations, our Shopping Site stores personal data for the period specified in these regulations.

If a period of time is not regulated in the legislation regarding how long personal data should be kept, Personal Data is processed for the period required to be processed in accordance with the practices and customs of the commercial life of our Shopping Site, depending on the activity carried out by our Shopping Site while processing that data, and then deleted, destroyed or anonymised.

If the purpose of processing personal data has expired and the retention periods determined by the relevant legislation and our Shopping Site have expired; personal data can only be stored for the purpose of constituting evidence in possible legal disputes or to assert the relevant right related to personal data or to establish defence. In the establishment of the periods here, the retention periods are determined based on the statute of limitations for the assertion of the aforementioned right and the examples in the requests previously addressed to our Shopping Site on the same issues despite the expiration of the statute of limitations. In this case, the stored personal data is not accessed for any other purpose and access to the relevant personal data is provided only when it is required to be used in the relevant legal dispute. After the aforementioned period expires, personal data are deleted, destroyed or anonymised.

7. Rights of Customers as Personal Data Owners:

Pursuant to Article 11 of the Law Pursuant to Article 11 of the Law, data subjects (i) to learn whether personal data relating to them have been processed, (ii) to request information if personal data have been processed, (iii) to learn the purpose of processing personal data and whether they are used in accordance with their purpose, (iv) to know the third parties to whom personal data are transferred domestically or abroad, (v) to request correction of personal data in case of incomplete or incorrect processing and to request notification of the transaction made within this scope to third parties to whom personal data are transferred, (vi) although it has been processed in accordance with the provisions of the Law and other relevant laws, it has the right to request the deletion or destruction of personal data in the event that the reasons requiring its processing disappear and to request notification of the transaction made within this scope to third parties to whom personal data is transferred, (vii) to object to the occurrence of a result to the detriment of the person himself/herself by analysing the processed data exclusively through automated systems, and (viii) to demand the compensation of the damage in case of damage due to unlawful processing of personal data.

Requests regarding the use of the rights in question, personal data owners can be communicated by our Shopping Site by the methods specified in the scope of Law No. 6698. Our shopping site will evaluate such requests and finalise them within 30 days.

With respect to the matters contained on this form, changes may be possible in line with legal and technological developments.